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Groundhog's Day of Marketing Campaigns
It's February 2nd, for a midwesterner like myself, that means we bust out our favorite holiday movie and watch Bill Murray relive Punxsutawney Phil seeing his shadow, over and over and over again. This year at Marketbright, we've been focused on the use of the Agile Method in marketing and, in the lieu of yet another shadow and another long winter, it made me think of what really makes Agile work. What makes it different from any other type of campaign planning method out there? Despite all the different strategies of planning and collaboration, are we really just doing the same thing over and over again? Are we stuck in a Groundhog's Day of Marketing Campaigns?
For b2b marketers, we have our tried and true methods of reaching out to prospects and educating them. Its no secret that the product that can solve the prospect's problem the fastest will win the deal. However, the method is always the same; send a white paper that state the problems the prospects are having, pay an ana... » Read More
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